STRATEGIC MANAGEMENT OF WOMEN’S SPORTS IN SERBIA
Keywords:
management-University sports-strategyAbstract
The basic starting points of this paper are the facts on overall problems caused by insulation of our
country from its surrounding, as well as need for quick and efficient adjustment to significant trends
and changes that took place in European Union, while we did not take participation in them, and
which are still taking place quickly, dramatically, complexly and unforeseeably. Characteristics of the
processes that are taking place in our surrounding are called hyper changes, which with a
phenomenon of ‘’condensation’’ of space, time and matter, sum up in one year, or maybe in just a
few months.
Women’s sports of Republic of Serbia try to adjust to such changes by slow, partial solutions, those
being the first satisfactory solutions as a result of logical step by step changes. Evolutionary changes
are slow, predictable based on the past trends and with the slight lag they fit into the strategic changes with their logical
incrementalism. In each model of changes one uses adaptive learning, or single loop
learning which is based on cognition and understanding of change in the surroundings and
adaptation to those changes.
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