MANAGEMENT AND COMMERCIALIZATION IN THE FIELD OF SPORTS

Authors

  • Stanimir Đukić Fakultet za menadžment u sportu, Alfa BK Univerzitet, Srbija
  • Dražen Jovanović Fakultet za menadžment u sportu, Alfa BK Univerzitet, Srbija
  • Damir Karlica Ministarstvo odbrane, sektor za ljudske resurse, R. Srbija https://orcid.org/0009-0007-9816-8686

DOI:

https://doi.org/10.46793/ManagSport.16DJ

Keywords:

sports, sports management, commercialization in sports, internal security, forms of internal security threats

Abstract

This paper presents a conceptual definition of sports management and explores its practical application. The application of sports management can be described as the effective steering of an idea toward achieving a specific goal. Furthermore, the paper analyzes sports management in the context of sports commercialization, while drawing parallels between the business sector in general and the moral responsibility of businesses toward sports. The subject of this study focuses on the phenomenon of commercialization in sports.

Special attention is given to the classification of security, with a detailed delineation of different types of security and an emphasis on internal security. In this context, the paper examines various forms of threats to internal security in sports.

The primary aim of this paper is to highlight the importance of commercialization in sports and to deepen the understanding of this topic by examining the role of moral responsibility in the business sector toward sports.

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Published

2024-12-24