THE STRATEGIC SPORTS EVENT PLANNING: A CASE STUDY OF THE UEFA EUROPEAN UNDER-17 FOOTBALL CHAMPIONSHIP
Ključne reči:
event management, sports events, strategic planning, UEFA european u-17 football championshipApstrakt
The paper introduces a relatively new way of planning the sports events, the strategic
approach, as an innovative and in-depth process of planning the sports events in order for the
predefined events objectives to be successfully achieved. According to the authors, the strategic
sports event planning is viewed as an effective extension of the traditional theories and models
suggesting a more comprehensive, staged process that can enable the event to provide benefits in
both longer and shorter term. As such, the staged strategic sports event planning process
encompasses both short-term requirements for the implementation of the event and the long-term
legacies the sports event can leave behind. The authors, then, present an application of the staged
process using the UEFA European Under-17 Football Championship as an example of planning the
international football event to be hosted by Serbia in May 2011, which was nominated a prestigious
candidature to host the European Championship Final tournament. The paper concludes that the
new approach has a great potential for broader applications on sports events of all scales, underlying
importance of the strategic planning of, especially, major international sports events and influence
they have in economic, social and cultural sense.
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