EKONOMSKA DIMENZIJA SPORTA U SAVREMENOM SISTEMU UPRAVLJANJA SPORTSKIM ORGANIZACIJAMA
DOI:
https://doi.org/10.46793/ManagSport16-2.115NKljučne reči:
ekonomija sporta, sportski menadžment, tržište rada, finansijski tokovi, sportske organizacije, ekonomski efekti sportaApstrakt
Ovaj rad nudi pregled ekonomske dimenzije sporta kao sastavne komponente savremenog sistema upravljanja sportskim organizacijama, fokusirajući se na ključne karakteristike tržišta rada, finansijskih tokova i institucionalnih procesa u sportskom sektoru. Studija se zasniva na deskriptivnoj i teorijskoj analizi odabranih aspekata sportske ekonomije, sa interpretativnim objašnjenjem posmatranih fenomena. Teorijski okvir zasniva se na savremenim modelima sportske ekonomije koji objašnjavaju specifičnosti sportskog proizvoda, kompetitivnu strukturu liga i karakteristike sportskog tržišta rada. Empirijski deo istraživanja koristi podatke Eurostata o zaposlenosti u sportu, uključujući raspodelu prema polu, starosti i nivou obrazovanja, kako bi se identifikovali ključni demografski i socioekonomski obrasci radne snage. Analiza obuhvata i ekonomske efekte sportskih događaja, investicije u infrastrukturu i ulogu javnih politika u finansiranju sportskih aktivnosti, sa ciljem sagledavanja širih ekonomskih implikacija. Rezultati ukazuju na postojanje strukturnih izazova koji utiču na održivost sportskih organizacija, među kojima su izražena finansijska neujednačenost, volatilnost radnih pozicija i ograničeni institucionalni kapaciteti. Identifikovani problemi upućuju na potrebu redefinisanja menadžerskih strategija, posebno u pogledu diversifikacije prihoda, optimizacije poslovnih modela i jačanja institucionalnih mehanizama podrške. Rad time doprinosi unapređenju razumevanja ekonomskih i menadžerskih procesa u sportu i nudi empirijski utemeljene smernice za razvoj efikasnijih i održivijih sistema upravljanja sportskim organizacijama.
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