Pavlović M, Ratković M, Đurić D. DETERMINANTS OF CONSUMER BEHAVIOR IN SPORTS MARKETING: AN EMPIRICAL ANALYSIS OF THE IMPACT OF SPONSORSHIP, BRAND IMAGE, AND DIGITAL CAMPAIGNS. mus [Internet]. 2026 Apr. 29 [cited 2026 May 6];17(XVII, issue I):176-92. Available from: https://maninsport.rs/index.php/mus/article/view/73