Anufrijev, A., Dašić, G. and Aničić, A. (2026) “INTEGRATION OF MARKETING AND FINANSCIAL SUSTANABILITY IN THE MANAGEMENT OF SPORTS ASSOCIATIONS: EXPLORATORY CASE STUDY”, Scientific Journal Management in Sports, 17(XVII, issue I), pp. 50–97. doi: 10.46793/ManagSport17-1.050A.