PAVLOVIĆ, Marko; RATKOVIĆ, Milijanka; ĐURIĆ, Dragana. DETERMINANTS OF CONSUMER BEHAVIOR IN SPORTS MARKETING: AN EMPIRICAL ANALYSIS OF THE IMPACT OF SPONSORSHIP, BRAND IMAGE, AND DIGITAL CAMPAIGNS. Scientific Journal Management in Sports, [S. l.], v. 17, n. XVII, issue I, p. 176–192, 2026. DOI: 10.46793/ManagSport17-1.176P. Disponível em: https://maninsport.rs/index.php/mus/article/view/73. Acesso em: 6 may. 2026.