BAČEVAC, Srećko; VUJOVIĆ, Vuk; VESELINOVIĆ, Jovan. TRANSFORMATION OF THE SPORTS COACH ROLE IN THE GENERATIVE AI ERA: FROM ANALYTICS TO STRATEGY CO-CREATION. Scientific Journal Management in Sports, [S. l.], v. 17, n. XVII, issue II, p. 238–292, 2026. DOI: 10.46793/ManagSport17-2.238B. Disponível em: https://maninsport.rs/index.php/mus/article/view/176. Acesso em: 18 sep. 2026.