BALTEZAREVIĆ, Ivana; MILOJEVIĆ, Stefan; BALTEZAREVIĆ, Radoslav; KRSMANOVIĆ, Stefan. AI-DRIVEN DIGITAL MARKETING FOR ENHANCING USER EXPERIENCE PERSONALIZATION IN THE ESPORTS INDUSTRY. Scientific Journal Management in Sports, [S. l.], v. 17, n. XVII, issue II, p. 119–157, 2026. DOI: 10.46793/ManagSport17-2.119B. Disponível em: https://maninsport.rs/index.php/mus/article/view/173. Acesso em: 18 sep. 2026.