SPORT-RECREATIONAL CONTESTS MARKETING AND PROMOTION IN MONTENEGRO’S TOURISM DEVELOPMENT

Authors

  • Bojan Rajak Faculty of Management in sport, Alfa BK University, Belgrade, Serbia
  • Ranko Marjanović Faculty of Management in sport, Alfa BK University, Belgrade, Serbia
  • Stefan Marijanović Faculty of Management in sport, Alfa BK University, Belgrade, Serbia
  • Dragan Klarić Faculty of Management, Herceg Novi

Keywords:

promotion, sport, recreation, tourism, NTOCG-The National Tourism Organization of Montenegro

Abstract

The paper presents the current state of sports content promoted tourism in Montenegro. Particular importance was given NTOCG web site, currently the largest database of sports and recreational facilities in tourism in Montenegro. In addition on the basis of compara- tive analysis for 2012.and 2013.work contains statistical data on the number of sport and recreation in Montenegro’s tourism for all three regions separately (Northern, Central and Southern).

References

Bartoluci M. i suradnici (2004),”Menadžment u sportu i turizmu”, Zagreb;

Klarić, D. (2012),“Sportski turizam na Crnogorskom primorju”, Fakultet za menadžment, Herceg Novi;

Unković S. i Zečević B. (2009), „Ekonomika turizma“, Ekonomski fakultet, Beograd

***(2008). Srategija razvoja turizma u Crnoj Gori do 2020.godine, Podgorica: Ministarstvo turizma i zaštite životne sredine

***(2002). MASTER PLAN – Strategija razvoja turizma do 2020.godine, Podgorica: Ministarstvo turizma

Web sites

• http://www.montenegro.travel

• http://www.crps.me

Downloads

Published

2014-12-30

How to Cite

Rajak, B., Marjanović, R., Marijanović, S., & Klarić, D. (2014). SPORT-RECREATIONAL CONTESTS MARKETING AND PROMOTION IN MONTENEGRO’S TOURISM DEVELOPMENT. Scientific Journal Management in Sports, 5(1), 43–49. Retrieved from https://maninsport.rs/index.php/mus/article/view/132

Issue

Vol. 5 No. 1 (2014): MANAGEMENT IN SPORT

Section

Articles